Please read before applying. Must have experience marketing in the pharmaceutical industry and be able to commute to Glen Rock, PA Monday-Friday.
Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation.
Responsibilities include:
· Create and execute branding and communications strategy.
· Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.
· Increase brand visibility in defined target markets through strategic campaigns and thought leadership initiatives.
· Drive leads through the website, targeted digital campaigns, trade shows, webinars, and social media platforms.
· Convert marketing-generated leads into qualified sales opportunities.
· Spearhead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.
· Develop compelling marketing collateral, product videos, email campaigns, and sales enablement tools to support teams.
· Improve the website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.
· Expand paid advertising, SEO/SEM, email marketing, and targeted social media campaigns.
· Track online engagement and campaign effectiveness, driving continual improvement.
· Gather Market Intelligence and Insights in target markets and therapeutic areas.
· Define areas of differentiation and identify new growth opportunities.
· Refine marketing strategies and improve content relevance.
- Represent the company at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.
Requirements include:
· Bachelor’s or Master’s Degree in Marketing, Communications, or Digital Marketing.
· 5+ years of international marketing experience specifically within pharmaceutical and life sciences related industries.
· Proven experience executing marketing strategies, launching new technologies, and running digital marketing campaigns.
· Solid understanding of digital marketing tools (Google Analytics, SEO, PPC, social media platforms) and CRM systems.